Understanding Your Analytics Dashboard

Your Analytics dashboard gives you insights into how your review funnel is performing. Here's how to read and understand your metrics.

Accessing Analytics

Step 1: Select the business you want to analyze from the dropdown menu in the sidebar.

Step 2: Click on 'Analytics' in the sidebar menu.

Step 3: By default, you'll see data for the last 30 days. You can change the time range using the dropdown in the top right corner to view Last 7 days, Last 30 days, Last 90 days, or custom date ranges.

Key Metrics Explained

At the top of the Analytics page, you'll see four main metric cards:

Total Visits: This is how many times people accessed your review page link. Each time someone clicks your link or scans your QR code counts as one visit. If the same person visits twice, that counts as two visits.

Link Clicks: The number of times customers clicked through from your review page. For high ratings, this means clicks to Google. This number shows how many people actually took action after seeing your review page.

Click Rate: The percentage of visitors who clicked through. Calculated as Link Clicks divided by Total Visits. A higher click rate means your funnel is effectively converting visitors into action-takers. A typical click rate is 30 to 50 percent.

Bounce Rate: The percentage of visitors who left your review page without taking any action - they didn't submit a rating or click anything. A high bounce rate might indicate issues with your page design, loading speed, or unclear instructions. A typical bounce rate is 20 to 40 percent.

Visits Over Time Chart

Below the metric cards, you'll see a line graph showing your visits over time. This helps you:

Identify trends: Are your visits increasing or decreasing over time?

Spot patterns: Do you get more reviews on certain days of the week or times of month?

Measure campaigns: If you started a new marketing initiative or placed QR codes in new locations, you can see the impact on visits.

Each point on the graph represents one day. Hover over any point to see the exact number of visits on that date. Peaks indicate high-traffic days, while valleys show slower periods.

Device Breakdown

This section shows what types of devices people use to access your review page:

Mobile: Smartphones of all types. This is typically the largest category since most people scan QR codes with their phones.

Desktop: Computers and laptops. Usually lower unless you share your link via email or on your website.

Tablet: iPads and other tablets. Generally a small percentage.

Unknown: Devices that couldn't be identified. Usually very small.

This data is shown as both percentages and absolute numbers. It helps ensure your review page is optimized for the devices your customers actually use. If you see 'No device data available,' it means you haven't had any visits yet or the data is still being collected.

Traffic Sources

This section shows where your visitors are coming from:

Direct: People who typed your URL directly, scanned a QR code, or clicked a link from a text message. This is usually your largest source.

Referral: Visitors who came from another website that linked to your review page.

Social: Traffic from social media platforms like Facebook, Instagram, or Twitter.

Search: People who found your review page through search engines. Usually minimal since review pages aren't typically indexed.

Email: Visitors who clicked from an email link.

Understanding traffic sources helps you know which distribution methods work best. If you see 'No traffic source data available,' you haven't had enough visits yet or the tracking data is still accumulating.

What Good Numbers Look Like

Click Rate: 30 to 50 percent is good. Above 50 percent is excellent. Below 20 percent suggests your page design or messaging needs improvement.

Bounce Rate: 20 to 40 percent is normal. Below 20 percent is excellent. Above 50 percent indicates potential problems with page loading, design, or user experience.

Visits: This varies greatly by business size and distribution efforts. Focus on the trend - are visits increasing month over month? That's what matters.

Using Analytics to Improve

Low visits: Distribute your QR code and review link more widely. Add it to receipts, business cards, email signatures, and social media.

Low click rate: Review your page customization. Is your welcome message clear? Are your colors professional? Is the page loading quickly on mobile?

High bounce rate: Check if your page loads slowly, has confusing instructions, or too many required fields that discourage completion.

Traffic source insights: Double down on what's working. If direct traffic is high from QR codes, print more. If email works well, add your link to more emails.

Check analytics weekly to spot trends early and make data-driven decisions about your review collection strategy.